I'm not sure why Dave Westfall redefine a taboo word into a very meaningful and thus liberate this word from their former xxx zone. I am interested in the concept he associated to that word and how closely it's relate to social media.  Perhaps Dave can explain himself through this ...

You can forget about weather social media marketing will be the very important tool in your marketing arsenal.   This is because social media marketing is already play a big role and will continue to play this role in ...