Facebook as we know already become the numero uno of social networking sites. It actually more like a virtual country (zuckerberg want to create virtual economy through virtual credit) with population is 3^rd largest in the world.

So let be brief about this, since this will be only no more than 200 words. On your road to market your product on Facebook:

Create a Facebook page if you want bigger audience since group pages can only contain 5,000 people. Choose category wisely since the suggested application for each pages will be different,

Run event but don’t rely on people who sign at the event pages actually came to your event.  Some peoples were known to be “responsive compulsive behavior”; they click, agreed, and response on everything. Link your event to a mailing list that sent email and ask to really confirm their attention,

Create content inside your page, put some of your competitor’s product or services. Why worry if you done a good job they will choose you.

Check the page insight.  The page insight provides vital information about your pages. It’s the equivalent of Google Analytic. Learn the behavior and demography of your page visitors.

Finally, seize and act.