How would your organisation or your small business survive in the world of Web 2.0?
You will need more than normal managerial skills and yes for those with tech skills, it is just an added advantage. Not a premium quality that will make your organization or small business survive in the world of Web 2.0.
You going to need a new job descriptions and of course with a new set of skills or combination of skills. I would like to introduce you to Marketing Technopologist.
Marketing Technopologist combines the strength of marketing, technologies and social interaction. Their job description will be:
- in charge of social media marketing
- communication thorough blogging and blogging communication management
- handling social networking management both at wide platform (online and private network) and internal level.
- knowledge management accumulated through this experience
- virtual community management, most likely the online community outside your organisation or your business.
- virtual online community like secondlife. Companies or maybe you should look into the possibilities to test new products or concept at the virtual communities first before testing it in the real world.
- online 24×7, virtual office and representative. Representative in this case not a bot, but actual person. This actual person report to Marketing Technopologist. In current term, we love to identified this as PR relationship management.
Well, while this term seem to be applicable to an organization, you need to have this skills also in order to survive the Web 2.0. However, what I mentioned here is not conducive you may have some additional job descriptions for this new guy.
{ 5 comments… read them below or add one }
I’ve found in my year of SEO work that this is very important for any businesses viability going into 2009.
New jobs are emerging each and every day, a very detailed and informative post I must say!
Abdulrehman´s last blog post..List of PR10 Websites
STUMBLED!
This is so true. Especially the point about being online 24×7.
You will need to be a master of spotting spam as well.
Geoserv´s last blog post..Where’s my Pagerank?
You really do need to be involved online and in Web 2.0. I think community is especially important. Building online relationships is vital.
Miranda´s last blog post..Build Up Savings or Pay Down Debt?
I actually wrote a post on this very same topic yesterday! It’s called “I’m A Marketing Technopologist. Wait, What?!”
Check it out:
http://www.biznesstime.com/im-a-marketing-technopologist-wait-what/
{ 1 trackback }