10 Tips For Building A Corporate Blog Brand

In this post Kenny Yeoh of http://blogyourownbusiness.com/blog/ shares 10 tips for building a corporate blog brand.

1. Understand the fundamentals of Blogger Relations

While anyone can set up a blog in a day and start publishing articles, it takes far more work to be a great blogger and see the real benefits of blogging. First, you need to have a blogging strategy that is in line with your PR strategy and business goals. Next, you have to provide relevant content.

2. Create value

Creating something of value for your audience should be the first aim of your blog; otherwise your readers will have no reason to return

3. Grow and sustain your audience by providing real analysis

Monitor the news and blogs for articles that would be of interest to your audience. When writing about the news as a blogger, it is not just a matter of describing the news—though that is important.

4. Report on community opinion

If you think the news is important but don’t have an opinion or perspective, one way to provide opinion is to provide a synopsis of ideas from the community at large. In addition to acting as a valuable resource for your audience, you create the opportunity to send a trackback link to one or more blogs, connecting with more bloggers AND more readers.

5. Respond with comments to build relationships and traffic

Responding to another blogger’s comment can be just as important as the article post itself. Blogging is about dialogue
and the opportunity to interact with your audience. Many posts will not receive any
comments, but when they do, you have to be ready to respond.

6. Track your conversations

In order to keep conversations flowing, you have to stay aware of each discussion in progress. Unfortunately, we are still in the early days of blogging, and many blogs do not include notification technology to let you know where there has been a new post.

7. Don’t be afraid of criticism

Dialogue is also about criticism; so don’t be afraid when others criticize your ideas or actions you have taken on a blog. See it as opportunity to keep the conversation flowing.

8. Conduct interviews to generate content and ideas

Interviews are a great way to generate interest and content for the blog. Picking other bloggers to interview is particularly helpful in generating links and traffic.

9. Promote your blog

When an author writes a book, the writing process is often very much solitary. Once the book is published, however, a writer must reach out to others and promote that book through public readings and strategic marketing. Building a successful blog requires a similar approach.

10. Monitor the web for brand names and references

Using RSS feed search engines such as technorati.com and blogpulse.com, monitor for mention of your company and corporate blog posts as well as important developments in your industry.

Copyright © 2009 by Kenny Yeoh of http://blogyourownbusiness.com/blog/

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