Friday, September 3, 2010 11:53

Meta Blogging – A Sunset Business (It’s Time To Find A New Niche)

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Friday, November 14, 2008, 0:01
This news item was posted in Blog Central category and has 6 Comments so far.

Yesterday, we had look at the profiles of money making blog and also some revealing conclusion from Maki at doshdosh.com. One thing for sure, meta , about is not the way to go.  That unless you’re really good.  So you need to find a new .

What is niche?

Bob Leduc had a very comprehensive definition of niche market, in which he characteristic it into 6 character:

  1. Individuals in the group have the same specialized interests and needs.
  2. They have a strong desire for what you offer.
  3. You have (or you can create) a compelling reason for prospects in the group to do business with you instead of with someone else.
  4. You can easily reach individual prospects within the group.
  5. The group is large enough to produce the volume of business you need.
  6. The group is small enough that your competition is likely to overlook it.

Why you need to find a ?

A niche market enables you to target your sales messages with great precision.  Therefore, you don’t waste a lot of resources, time and manpower on and sales.  You can focus where the actual result will happen.

When do you need to start to find a new market?

You need to start to find a new market when either one of this happen (for the very least, of course):

  1. The business is already a sunset business ( like metablogging, blogging about blogging)
  2. When you want to start new venture
  3. You need to maintain competitive by creating a new product.

How do you find a ?

There a few tools you can use to find a new . These a few tools that you can use:

  1. Using a combination of Google Trend and Yahoo Buzz to find what hot and what not.
  2. Use a focus group like your family, friend and selected few people.
  3. Using a combination of web 2.0 news sites like Technorati, Del.icio.us, StumbleUpon, Google Reader, AideRSS and Ask.com BlogSearch.
  4. Based on Keyword.  You may find this tool pretty handy, Keyword Country.

Who should you involved in the process?

The list of involvement could be very long but let start with a small list:

  1. You (The Numero Uno)
  2. Your partner
  3. Your stakeholder
  4. Your reader
  5. Anyone that have vested interest or directly affected by this decision.

Do you think your business or your blog business need to find a new niche in order to remain competetive or remain at your current condition?

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6 Responses to “Meta Blogging – A Sunset Business (It’s Time To Find A New Niche)”

  1. Meta Blogging - A Sunset Business (It’s Time To Find A New Niche) | The Business For Geeks Blog said on Friday, November 14, 2008, 0:17

    [...] Yesterday, we had look at the profiles of money making blog and also some revealing conclusion from Maki at doshdosh.com. One thing for sure, meta blogging, blogging about blogging is not the way to go.  That unless you’re really good.  So you need to find a new niche market Read the original post: Meta Blogging – A Sunset Business (It’s Time To Find A New Niche) [...]

  2. Meta Blogging - A Sunset Business (It’s Time To Find A New Niche) | Internet Marketing For Bloggers said on Friday, November 14, 2008, 0:25

    [...] original here: Meta Blogging – A Sunset Business (It’s Time To Find A New Niche) Tags: blogs, internet, blogging, marketing, [...]

  3. SBA said on Friday, November 14, 2008, 0:26

    So the death bell is ringing (louder). I think there may be some ‘niches’ within the metablogging sector — that’s where the successful ones find or will find that unique / ready-made audience. Another approach might be a team blog where you can synergize and create something different. Bloggers are constantly finding better ways to get to that target group. And you’re right, the smartest way is to define the target first.

    SBA´s last blog post..Blog Promotion: Quick and Simple Steps

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  4. Aldhis said on Friday, November 14, 2008, 9:39

    A niche market really has its characteristic in marketing term. But I think we have to target our own market (either niche or mass) based on our purpose of creating meta-blogging.
    One of the easiest way to do this simply categorized your target reader to beginner (it could be mass market) or advanced (it could be niche) category.

    Aldhis´s last blog post..A Teacher

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  5. Robert Barr said on Friday, November 14, 2008, 21:41

    As a blogger that operates in a very wide niche with some success, a niche blogger should be able to dominate their space inside 6 months. It’s all about keywords and laser focus! Great post

    Robert Barr´s last blog post..Palin’s God Comments Kind of Creepy?

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  6. faye said on Friday, December 12, 2008, 19:32

    ..big enough to have the volumes, and small enough not to be noticed by the competition. How can that be? Maybe, stay unnoticeable till your on the lead of your market..

    faye´s last blog post..Red Mobile: Smart Takes a Pawn and Seeks a Fork

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