Look it’s not a birthday date. It’s not even some event happen before 9-11. It’s obviously not a year, 1990. And of course, it’s not a 4 digit lottery number. Although, it will effect how you will make money from online adventures.
Forget Pareto, he is history.
Pareto define that for every 80% of the consequnces stem from 20% of the cause. Or in web term, 8 out of 10 visitor will be passive while 20% will be active visitor. From this 20% active visitor, 80% will most likely read your sales pages and subcribes or put their email down. However, from this group, only 20% will most likely buy your products or services.
Let look into some example
Let take an example, out of 1,000 visitors to your blog or sales pages, 200 visitors will read your sales pages from top to finish and some will bookmarked your blog or sales pages. From this 200 visitors, 160 visitors will put down their email or take up your offer, effectively at this point some form of free gift or introductory item. From 160 pvisitors, only 32 visitors will buy your product. That make up about 3.2% from the total initial visitors.
1-9-90 Rules
This rule was first introduced during the Web 2.0 Expo held on Moscone West, San Francisco from 15-18 April 2007 by Hitwise Head Of Research, Bill Tancer.
What does this rule mean?
According to Tancer, across the web, only 1% of visitors are creators and producers, 9% are highly involved active participators and 90% are consumers and viewers.
Again let look at some example
I have 62 StumbleUpon friend (yes, so little). Only about 5-6 of my SU friends were actually actively communicate and only 1-2 actually actively creating and producing something in the form of products, services or new blog post. 90% of my SU friends were actually viewers.
Another example, I have 529 followers on Twitter, only 9-10 of them (about 1.7%) actually read my tweet and take action.
Have this rule effect you?
I think this rules already affect you to certain extent. Based on no of visitor to your blog’s,
- How many of this visitors actually leave a comment on your blog’s?
- How many of them become your RSS or newsletter subscribers?
Popularity: 5% [?]
{ 1 comment… read it below or add one }
Yes it effects me too. Out of 1000 visitors, I get only 10-15 comments that means only 100-200 people have actually read my article. Most of the people are visitors and like to enjoy the content, don’t wants to participate.
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