What Will Kill Blog?

In 2005, Professor Starling Hunter has studied what will be the strongest predictors of the revenue earned by ads appearing on blogs are. The conclusions:

1. the number of weekly page views (WPV) is a much stronger predictor of weekly ad revenue and price than are either the number of inbound links or the number of blogs providing those links
2. the number of ads has a negative impact on ad price and a largely positive effect on ad revenue, and
3. the political orientation of the blog matters: on average left-of-center blogs significantly out-earn their right-of-center counterparts.

Starling’s study reveal why blogs are quickly reaching the the crossroad that define the technology’s relationship as a tool of the profit motive.

Steven Silver had make an interesting twist to this finding when he conclude:

1. On one side of the road, advertising will force blogs into full-featured web sites, full of real-time dynamic content.   Bloggers will not going to limit the experience and revenue potential since they’re committed to one single revenue sources.
2. On the other road, advertising will drive lots of people toward RSS and other newsreader technology, where they don’t have to put up with the increasing distractions and click-throughs of the over-designed, advertising-laden web source.

Perhaps this could explain why some twitter user feel the emerging of advertising and link ad on Twitter is questionable being the level of noise that already very high.

What do you think?

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