The Cost Of Social Media – How Not To Get Burn

Out of nowhere social networking become the buzz word.  Along came the social media marketing.  Then every thing tumbling down into Friendster, Myspace and Facebook.  If that is not enough, then came social media interactive – Youtube, Google Video and Yahoo Video.

If content is king, and king have a kingdom, suddenly the blog sphere exist.  Then everything start to tumbling down again to RSS and feed.  Perhaps it too big to swallow and too much competition then out of thin air, micro blogging.  Then everything tumbling again into Twitter, Plurk, Jumblr and identi.ca.

If not while you sit then while you on the road, on the move, from the big screen to mobile screen.

That is only the initial cost of social media marketing.

The Apparent Cost Of Social Media

I could start with many thing and from different angle. But let look at three things.

Noise

Of late, with the emerging of micro blogging (e.g. Twitter), the level of noise is much louder as compared to blog when blog was introduced.  The problem with social media is – there are more people writing then reading it.  You may find this awkward but that what happen now with social media.  You can get some ideas on how chaotic the social media from the following post:

1. Affiliate Marketing In Twitter – Lose In The Noise
2. Top 3 Problem Of Social Media
3. Web 3.0 Will Be About Reducing the Noise—And Twhirl Isn’t Helping

Spam

Chris Basking raise a very good question, do you make content or noise?  As a blogger or who one to be a professional blogger, that should be a question.  Which make my next point, with blog you have splog and the many reason why anyone would do it.  And now, Twitter spam or should we call it “Speet”? Perhaps some other opinion may enlighten this issue:

1. Why Google is the service of choice for sploggers
2. How To Spot A Slog
3. Spam Seeps into Social Networks

Invasion of privacy

Not long ago, we were shocked by some featured exist in Google Reader that invade your privacy.  Now it seem that every time we register with new social media sites, they would ask you to upload your e-mail address from your email program.  It like walking into the bar full of stranger and being ask to become their friend.

How Not To Get Burn

Be selective on choosing business partner but harsh on social media freak

Not all noise is bad.  Some can be a good social media noise.  You need to have your own social media filter.  While some noise is good, you need to know some etiquette on social media.  Point to note also, you need to deal with the so call social media freak.

At all cost bury everything

In blogging we promote conversation. But even then, blogging may not be a conversation and point to note again, the frequency of blog post or blog creation already massive.  If you use blog as a social media then you need to do the following:

1. Lorelle, thinks you should edit your comment since comment will reflect the quality of your blog.
2. Darren thinks you may get away with no comment, like what Seth Godin do at his blog.
3. The worst case scenario, fabricate to the extent of realism, like this one.

What Additional Steps You Wants To Add?

I had put up two of possible steps, can you suggest some more?

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Tagged as: Affiliate Marketing, blogger, buzz word, facebook, Google, invasion of privacy, media web, MySpace, social networking, social networks, splog, yahoo