Darren just published his latest post on affiliate marketing on Twitter today.
Despite all 8 tips of promotion on Twitter, affiliate marketer should not promote their affiliate product in Twitter. Like Darren, I too think Twitter is not the best place to promote you affiliate product.
I have my reason saying so.
Why Twitter is not the place to promote your affiliate product
Signal To Noise Ratio
The signal to noise ratio on Twitter is massive. It’s worse than with blogs when blogs take the center of attraction.
They’re Different Category of People Exist in Twitter
They’re different category of people in Twitter:
- People who have listening audience, measured by high “follower” to “updates” ratio.
- People who engaging, measured with near equal “follower” and “updates” ratio.
- People who are more noisy, those who have a lot of “updates” than actual “follower”
As an affiliate marketer, I think you can figure out correctly which one is the best target group. While all tree group of people exist in your follower, knowing what is the ratio among the three group will definitely measured your probability of success.
Twitter Is Not A Conversation Tool
In blogging we promote conversation. But even then, blogging may not be a conversation and point to note, the frequency of blog post or blog creation already massive. If we added Twitter as a form of micro blogging then we had make conversation became less effective.
CyTrap Lab have a good explanation about this. They summarize their discussion as follow:
- “Twitter allows one to follow others and thereby being informed via tweets, what they are doing throughout the workday”. Therefore, you need time, how much time can you spent following just about 30 peoples, even if they fall in the second group of people.
- “all these tools are not even coming close in providing me with the richness of information that I get by meeting people in person and having a cup of coffee with them”. It can never replace actual conversation, it’s just a tool.
Do You Still Think Twitter As An Affiliate Marketing Tool?
You may have read Darren post about using Twitter as an affiliate marketing tool, but after reading this post will you still think Twitter as an affective marketing tool?
