Don’t try too outsmart Google. Google not stupid. Google can blacklist your blog. You blog will suffered more than 2 months. Not too mentioned loss of business.
Six techniques that will get your blog ban
The more you focus on SEO strategy, the more you might begin to think you can outsmart Google. But Dharmesh Shah argues in an article at MarketingProfs.com that gaming the system with sneaky SEO techniques is, in the long run, a losing proposition.
“It’s safe to assume that if you try to exploit a hole in the algorithm today, your advantage is going to be temporary,” he says. “More importantly, you carry a significant risk of having your Web site penalized or banned.”
According to him, you should avoid the following techniques:
Link farms
The number of inbound links plays a critical role in search rankings. Some less scrupulous practitioners, therefore, create a group of dummy Web sites for the sole purpose of linking to the actual Web site.
Keyword stuffing
Some SEO practitioner suggest the use of constant repetition of certain keywords to manipulated rankings. However, search engines got wise to this practice, and it’s now a wasted effort.
Hidden text
The practice of placing white text on a white background which is visible to spiders, but not to humans seem to be invisible way to load a page with rank. He notes, “Regardless of how sophisticated the approach, it is still going to be detected at some point.”
Cloaking
The usual motivation for this is to send different content for search engines spider and human visitor. The search engine spider will see their content but the human visitor will see human content. If you’re detected of using this techniques (for example by Google engineer), high reason and possibility to get ban.
Automated Content Generation/Duplication
Search engine like blog that updated frequently. But creating new content requires time and energy.
Normally this techniques used with link farming, since you’re going to create a lot of website. Therefore your may resort to auto content generation or “web scraping”.
Google can detect between natural vs computer generated content. Plus scrapping web site content is in violation of copyright and unethical.
Sneeze/Gateway Pages
A gateway page involves getting a sneeze page (the “gateway page”) that rank well in the search engines, but redirecting to a different page. This is clearly not in the interest of the end user.
The final point
“An Internet strategy that is predicated on outsmarting Google is not a smart strategy,” says Shah. “Working with search engines instead of trying to exploit them is the only approach that works in the long term.”
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