Technorati had just released a comprehensive Blogsphere report at their website that detail the blogger demographic. Almost 50 percent of global blogger worldwide consist of those between 18-34, highly desirable demographic known as X’ers or 20-somethings. Gen-Y will topped the group to 76% of blogger world wide.
Today let look how would this effect your blogging sphere.
Who would be your audience and what work for this group?
Age Demography Of Bloggers - Sources: Technorati
Your audience will be age between 18-34 years old which generally fit the definition of Gen-Y. High impact marketing and testimonial work for this group. But not for the Gen-Y, because
How would they used technologies and how would its’ effect you blog direction?
While Gen-X set the pace for Gen-Y, Gen-Y expand the pace into new direction. 82% of Gen Y own a mobile phone and 42% watch internet video at least monthly.
Based on this, the kind of blog that will attractive to this group would have a mix between live flash video and micro blogging. It’s possible that most of the blogging will be done via mobile phone, or middleware platform that can enable micro blogging (e.g. Twitter) and video blogging.
This will bring us to a possible tool that might be applicable to this group:
What is the best marketing tool for this group?
For Gen-X, the attitude is “me,me,me,” while for Gen-Y is “family-friendly” or best describe as “less noise and non-clutter” approach.
Both group enjoyed social media sites and surprisingly this is skewed toward Gen Y although the percentage is not much difference.
Based on this, the best possible method to market your blog will be a social media. Therefore you might find some of this plugin useful:
While you thinking which plugins you might wants to use, you may find these posts interesting:
- The Beatles and internet marketing success.
- Social Media Optimization – An Easy Guide To Marketing And Promoting Your Blog.
- How Can Your Leverage Your StumbleUpon To Get Notice.
I could think off a few website that would benefit if they included social media:
- Health and family health related products. This might included health games related.
- Finance and financial
- Technology
- Real estate
- Games and games related weblog. Much have been talked about this about this in term of possible market size and potential revenue. Perhaps games related blog can piggy back on this mainstream.
This list is not exclusive, you may adjusted your marketing effort accordingly.
How will it effect your blog design and the kind of experience expected from your website?
This will determine how you design your blog and the kind of experience. You might find this article can help you determine what the best design for your next blog based their attitudes.
- 17 Resources for Creating a Blog Design
- How to Design a Better Blog and Make More Money
- Blog design details – adding visual interest with gradients, images, color, textures, icons
- Embed iPhone Friendly Videos on your Website.
- Make a Mobile Friendly Version of your Blog with Google Reader
- The Next Tech Battlefield – Your Mobile Phone Screen
While you’re thinking on how to design your blog, may be its’ best to go to wordpress for iPhone.
And the last question, how will you make money?
In my opinion, the most money will come from the Gen-Y but some of the Gen-Y already have kids and young teen or early teen. You need to figure out how blog can be acceptable to group.
So what the final conclusion?
I think I going to leave the final conclusion to you. Different business will have different conclusion in the wake of information presented here. Blog are here to stay. It’s up to you how you going to use it.
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Nice..Thanks for the info..It was helpful and makes me thing what i’m going to do to socialize it. Anyway i was also thinking it was also important to socialize amongst those who offline which they might can get interested to surf the web later on. I believe out there some of the people still don’t know how is blog and let me term them Gen Z. How to make this Gen Z amongst Gen X or Gen Y is something to talk about.