Running you own advertising network open up to many possibilities. Among many of the possibilities is you can reduce the possibilities of ad blindness, offered unique advertising offering and increase you blog income.

There are two ways of running your own network, either using Google Ad Manager or OpenX Ad Server. Both of them have their own advantage and disadvantage. I had read many review about Google Ad Manager and also OpenX Ad Server. Both choice boiled down to main consideration, who run the server and how hard to set it up.

Google Ad Manager

The service is extremely simple to use and it comes with Google style tutorials to help walk you through the getting started process. Since the service is run by Google, you should not worry about software and hardware failure. Even the reporting of clickthru is provided by Google.

While some think the ad server will benefit most blogger that have a decent amount of traffic, some publisher will worry about their privacy since the service is provided at Google server and using their proprietor software.

Other publisher also relate their experience when Google Analytic when free – the downtime, the problem of slowness reporting of updating data and other issues.

Most will likely try Google Ad Manager on because you won’t have to install or maintain any extra hardware or software and if you don’t like the service or you discover you have special requirements, then you can always transition off of it later.

OpenX Ad Server

The software is freely available and most hosting company provided it within their CPanel under Fantastico. I am using Hostgator as my hosting company and the script is provided the their formerly name PHPAdsNew.

The advantage of running your own hardware is obviously total privacy. It could also become the disadvantage. Running your own hardware, may prone to downtime and slow performance. Beside in the long run, you will to have increase you hosting capabilities if you traffic become so significant and acquiring so much of the network resources.

Since the installation is provided under Fantastico, the installation of the software is pretty straight forward. While the software comes with detail documentation, getting a handle on how to load up advertisers, create advertising zones for your blog, and then map ad inventory up to ad zones can be a little bit of a learning curve due to its byzantine user interface. Perhap if the learning curve is very step you can always goes online for support or hired professional service.

The Final Choice Is Your

If you willing to give is some of your privacy than you should go for Google Ad Manager but if you want total control at the expense of possible slow performance, downtime and future cost upgrade, then you can go for OpenX Ad Server.

Either is a good opprtunity to make some money, have you make you pick already?

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