Let Analyze What Happen
I know that by now everybody already know Miley Cyrus is alive and kicking. There is something interesting to be learn about blog marketing from Miley Cyrus Death Hoax. The concept not just applicable to blog marketing but also to other marketing also. But before we jump into that let look into the ingredient of a great hoax.
- The prankster select Miley Cyrus, a well known teen star, do a search at Google under the term, “the most popular teen star today“, Miley Cyrus will definitely on the top 5 of SERP.
- The prankster fabricated a snapshot of Yahoo News websites. I used the fabricated snapshot as the image of this post. Alexa rank Yahoo at no. 1.
- From the snapshot of the Yahoo News, the news quoted their sources from Reuter. Alexa rank Reuters at no 283.
- Wikipedia background information also put she had passed away on October 5, 2008. But it’s already corrected.
- Within 24 hours, About post on their urban legend blog that the whole thing was a prank. But still from the comments received, some reader still think she is really dead.
- The story dugg more than 600 times (at the time of writing 637) at Digg. We should thank Sean Aker who digg the story without checking the fact.
- Mileys fan created memorial videos on YouTube and some of this video already been viewed closed to 90,000 times.
Now that make a good stories much better than the first one. Furthermore, who ever the prankster is, I think is suffering from what we call as destructive behavior.
Three Circle Of Destructive Behavior
In one of the episode of NCIS, one of character, McGee received an anonymous letter from obsessive fan both letter appear came from three different person but further analyze it came from same person suffering from three level of destructive behavior.
- Attention. Wikipedia define attention as the cognitive process of selectively concentrating on one aspect of the environment while ignoring other things.
- Obsession. As in business, the related term, fixation. Wikipedia define fixation as to a company’s reluctance to change to suit current market conditions, thus increasing the probability that the company will make larger numbers and greater severity of poor decisions.
- Destruction. No exact definition give by wikipedia, but a look into self destruction, a broad set of extreme actions and emotions including self-harm and drug abuse. It can take a variety of forms, and be undertaken for a variety of reasons. In most cases, the behavior or the action tend to the need to manifest the final impact that will create the greatest impression.
No let not dwell on the definition. I want to bring your attention on how a company or a blog may suffer the same faith.
Everything Need Attention – Good Attention And Timely
Lorelle had brought this issues in her post and describe the issue very well. Lack of purpose and focus happen to be the responsibilities of the owner. But lack of awareness of the existence of your blog happen to fall on poor marketing strategy.
I can think of various reason that I’m willing to put on paper, and make it everyday mantra. I will ignore other things. I think everyone should also do or at least try the same.
- To be in the top 100 of Technorati,
- To be at the first page of Diggs,
- To be listed in the top 100,000 of Alexa.
- To be in the top 10 SERP.
- I leave this one for you to fill up
Over the length of time, it is so easy to disguise “fixation” as “high level of attention”.
Don’t Forget To Change
How do you became an authoritative figure? By being the top of the mind share, and you can only achieve this by giving a timely attention to your what ever your doing. For me, timely attention happen when you notice there is something is not working or something has change then you adept.
If you reluctance to change and adapt to current market conditions, your increase the probability of large numbers and greater severity of poor decisions.
If people blog, then you blog. If people vlog then you vlog. If people bash you bash, of course at the right platform. If you need to be a jerk then be a jerk, a rich jerk. That what we call obsession.
Be The Top Of The Mind Share
When people think about search engine, people think about Google. When people think about operating system, people think about Microsoft. When people think about office application software, people think about Microsoft Office. When people think about alternative to Intel powered PC, people think about Apple computer. Get what I mean.
When people think Miley Cyrus dead, people create memorial video on YouTube. These teens never ever verify the facts and sources of information. While this kind of thinking is destructive but this is the kind of thinking, more accurately devotion we want.
I think we should strive to be top of the mind share? Self authoritative figure that nobody dispute and always be in the mind of our reader. The competition for the top of the mind share is tough with 70 million blog exists.
Blogging and business should revolve around these three attributes. If you don’t have those three attributes, just stop, as Lorelle conclude in her post,”blog your passion, not your wallet, and you will have a much more satisfying blogging experience”.
Now ask yourself this question, do you have all three attributes?
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