This document was originally posted by Rohit Bhagarva for his presentation at SixApart Business Blogging Seminar in November 2006. Rohit offered some ideas on using the emerging concept of Social Media Optimization (‘SMO”) to market and promote your blog.
The potential of social media had been realised since the popularity of Youtube. I had talk about using some of the SMO tool to leverage your blog and to promote Squidoo but this document detail further the concept of SMO and how to leverage SMO to market and promoting your blog.
You can view the whole Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog here.
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