I had already shared 19 popularity measurements tools in Part 1 and Part 2 of Phase 2 in Marketing Yours’ Blog. Some of this tools you may already used to measure yours’ blog success.

You see some of this measurement tools in action and how they are very successfull.

Today I want to talk about the concept of blog  Key Success Metric.  As I mentioned the Second School Of Thought favour Key Metric to measure their blogs success.

Blogging Key Success Metric

The figure above benefited from the early work by Greg Verdino.  Subsequently, the Key Success Metric also eloborated further from different perspective.

The focus of this Key Success Metric would be on three main thing mainly,

• Participation
• Comments
• Conversation

Participation

Participation can be measured by Holistic Audience Growth. There are two form of Holistic Audience Growth, basically:

1. Onsite Audience Growth -  How far yours’ blog reach your audience (visit, unique visitor, page view and etc.).
2. Offsite Audience Growth - What level of influence yours’ blog toward your audience (how many read or subscribe to your blog).  Offsite Audience Growth look into the use if RSS, feedburner and other syndicated tools.

Comments

Comment deal with the issue of converting your visitor into an active reader. An active reader is very important since they became a loyal visitor.

Conversation

The third locus of focus look into how much influence yours’ blog have toward your audience.  This would be in the form of how many link, vote, people had talk about your blog.  At Technorati, we recognised as level of Authority.  Verdino focus more on social media tools and techniques and search engine optimization.

Tomorrow we will look in-depth into participation key metrics; how to use them, interpret and decide the direction of blog.

What and How Do Your Measured Yours’ Blog Success?

What was the tools and software listed in Part 1 and Part 2, you currently used to measured your blog success?  I am still on the road of learning, feel free to give some example and share your lesson in your comments so we all get to learn how to measure our blog success.

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