I had wrote an introduction about marketing a new blog that covered five steps last week.

1. Choose a domain name
2. Establish some form of joint venture
3. Start networking
4. Launch viral content initiative
5. Launch an advertising campaign

Now in Phase 2, I want to talk about how to performance measurement for yours’ blog success concerning the tools, opinion and some cases studies. If you had followed some of my blog post on blog performance measurement for the past couple of day. I have talk among other things:

• Blog Advertising Online Marketing Strategy- The Pink Cake Box Case
• Measuring Your Blog’s Success Performance – 6 Speed Tips
• Blogging Success – What Really Matter And How To Measure It.

In Blogging Success – What Really Matter And How To Measure It I introduce two school of thought on measurement of blog success. The first school of thought measure performance based on popularity while the second school of thought measure performance based on mathematical equation.

Today I want to shares some of the tools that first school of thought think important and widely used as a measurement of success for the purpose measuring popularity.

First School Of Thought Measurement Of Popularity

Blog And RSS Feed

1. FeedBurner – The most widely used tool for measuring stats on RSS feeds for blogs and podcasts, FeedBurner reports and trends subscribers, incoming links, and visitors. FeedBurner was recently acquired by Google.
2. MeasureMap – Provider of web-based tool for tracking blog traffic, inbound links, comments, etc. The company was acquired by Google while still in beta and is currently not offering new accounts.
3. Mint – An installable application for measuring traffic, referrers, and feeds, aimed primarily at bloggers.
4. Performancing – Aimed at small to medium size sites and blogs, provides data on individual visitors and tag cloud views of referring sources in addition to standard statistics.
5. Pheedo – Tracks stats relating to RSS advertising, including subscribers, number of views for different pieces of content, and conversion rates from the ads in your feeds. For The Second School Of Thought this has been used more on matrix level analysis.
6. Technorati – Measures the popularity of blogs based on the number of people that have “favorite” them using the service.

Market Research Data and Site Rankings

Want to see how your site stacks up against the competition? Several companies provide publicly available data and rankings on web traffic.

1. Alexa – Provides widely-reported and widely-criticized statistics on relative popularity of web sites, based on usage of those that have installed the Alexa Toolbar.
2. Compete – Uses a diverse set of tools for measuring traffic and popularity of web sites.
3. comScore – Market research firm that publishes reports on Internet usage and trends.
4. Hitwise – Market research firm, provides analysis on key websites in more than 160 verticals.
5. Nielsen//NetRatings – Offers web analytic package that compares your site with others in your industry. Produces widely followed research reports in dozens of different Web verticals.

What next?

Tomorrow, under the same school of thought we will be looking at additional tools that measure popularity. I do believe you may have use some of the tools mentioned above. Perhap you can share with us your experience?

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