How do your measure your blog success?
Two school of opinion, first school of opinion think measurement of blog success will based solely on reader or visitor acceptance. Generally, this kind of measurement will look into how popular is you site. Measurement of success define as what level of authoritative your blog is within the blogsphere. Success is determine by social recognition..For Second school of opinion think measurement of blog success can be determine by some analytical matrix.
First School of opinion.
Perhaps the easiest way to measure your success is to look at metrics that tell you how popular your blog is. In general in the blogsphere, popularity measurement will be based on:
- How many links your blog is receiving. Look at your referrer statistics. External services such as Technorati and the search engines such as Google Analytic, will tell your referrer information but also tell you where your audience is coming from. It is nice to get lots of search engine traffic, clicks, ping or trackback from other blogs shows your growth in reputation.
- How many reader you have. It is not easy to turn casual reader into active subscribers or reader. Feedburner will provide the social recognition for blog by displaying the number of reader to any blog.
- What is your page rank. Search engine will tell your website page rank. Google and Alexa both have a service to determine what level of your blog. Although sometime controversial, both have their strong follower.
- What is you blog estimated net worth. Most recently I started to see some blog implement a button to display what is their blog net worth. Personally I don’t know how effective it is but it does have some indication. Every site that want to use that button will be review by an editor. Mode and method of review were unknown. Perhaps we look into this again.
Despite some of the mentioned measurement like Google Page Rank and Technorati appear controversial, these tools still very useful and use more effectively by the next group, in combination of both.
Second School of opinion
The next school of thought blend success measurement into some form of mathematic. Some tool of measurement that used by this school of thought would be:
- WordPress plugin – General Stat. General stat will display among other things user, no of comments, no of word and no of pages. In my opinion some statistic were not necessary.
- WordPress plugin – StatPress. Using StatPress you could spy your visitors while they are surfing your blog or check which are the preferred pages, posts and categories.
- Feedburner. More on the statistic not so much on the no of subscribers. The groups will look into subscription type and from what sources. How they subscribers and level of participant. Much of this statistic will not visible to the visitor of the website. It is not surprise if most of this statistic were track invisible.
- Technorati. Technorati will measure other blogs linking to you, and usually not websites, I like that a lot. Just look at the Authority rank. Each link will increase you Authority and it remain there for 180 days.
To some extend, follower of this school of thought create their own measurement that combine two or more element of each mentioned tools.
Share Your Experience
You might have your own tool to measure your own blog success.
- How do you measures your blog success?
- What tools of measurement you use?
- What does it tell you?
- Did you reach your target?
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{ 2 comments… read them below or add one }
I’d say most of us fall into the first school — we want to contribute something that someone finds useful (the more someones the better for the time we put into it). The second school might be for those who blog to earn money, or for influence in a professional or specific industry. Then tend to measure with multiple tools. Of course, the money makers also measure the return on their investments (hosting costs, time spent blogging, other costs versus monthly income).
SBA´s last blog post..A Beautiful Blogger Table of Contents
@SBA: I agree with your opinion. It’s for that reason I think blog eventually phase out due to aggressive use advertisement. As more people will use RSS or even micro blogging just to keep updated.
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