Today I want to look into what should be in a marketing strategies for blog business.
I am going to start my next week with a marketing strategies for your blog business since much of the recent request at my guru.com that I’d received so far is about preparing a business plan or marketing plan for new online venture. We will look into the ideas of what or how should a business or marketing plan be written.
Perquisite: Do you already have a domain name?
The perquisite for today topic will be is you already choose a domain name for your ventures (it could be blog, corporate website and everything online) it maybe not the best name you get but I trust you have you reason to choose that domain name.
No business venture start straight into a big business because that smell trouble. This is one of the major different between small business and big business (or big blog vs small blog). At this point, it is best to consider how social media marketing should be used in your marketing effort to get the best return on investment for your venture.
When additional resources are necessary to take the next step in blog development, the typical entrepreneur tends to begin thinking about “raising capital” in the most conventional of terms. There are other options that may be far more available and sometimes much less costly. You should look into the possibilities of other people ability and through joint venture effort. Through a joint venture effort you could also tap other people network (OPN).
Look into the possibilities of tapping other people network by actively involve in the social media community you involved with.
By networking I mean really involve in all those thing that I write about here at streamxy. I personally in your blog business, what Darren Rowse mentioned at Problogger will be very usefull. Learn to leverage the 1-9-90 rules.
Explore the possibilities of viral marketing by giving away free content.
Have you ever heard about cross subsidy. It has been practice widely in the industry but we may came to know it as viral marketing. The most popular method is giving away free content and free content can well be the next big business.
Use advertising effectively and don’t get burn by it.
Blog business do need advertising. Most blog start to use advertising as their method to promote their blog. One of the things about blog business, advertising for blog not necessarily go in thousands but can be start with a small amount of budget.
I am going to cover more detail about this marketing next week. I hope you’ll find it usefull.